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If come Christmas Day, it doesn’t match up to expectations or if exhausted wives feel that their huge effort has not been appreciated, it is understandable that many are seeking attention and approval elsewhere.” She continues: “When we launched Undercover Lovers three years ago we had approximately 7 men joining for every 3 women.
Since then however the gender ratio of our membership has been moving progressively towards parity.
Undercover spokesperson and adultery expert Emily Pope says: “We experience a huge surge in new registrations on Undercover Lovers immediately after every Christmas however this is the first year in which more women than men have joined the site in this period.“ Since December 25th, Undercover Lovers has registered 24,671 new members of whom 13,835 (56%) are women and 10,836 (44%) men.
Emily Pope comments: “The run up to Christmas is hugely stressful and typically the bulk of responsibility for ensuring a happy and successful festive season falls on the shoulders of wives and mothers.
According to the hackers, although Ashley Madison promises “removal of site usage history and personally identifiable information from the site," credit card details – including real name and billing address – remain online.
The data and the statement have since been taken offline.
Avid Life Media, the company that owns Ashley Madison, confirmed the hack and apologised for "this unprovoked and criminal intrusion into our customers' information".
The company's chief executive Noel Biderman also hinted to Krebs On Security that the data theft may have been an inside job.
"We have always had the confidentiality of our customers' information foremost in our minds, and have had stringent security measures in place, including working with leading IT vendors from around the world," the company said in a statement.